KFC Ghana unveils KiDi as Brand Ambassador

Reigning VGMA “Artiste of the Year,” KiDi has been signed as the newest Brand Ambassador for KFC Ghana.

The signing and unveiling of the Lynx Entertainment signee as the brand ambassador was done on Tuesday, May 10, at the Masco Foods Ltd Corporate offices inside North Industrial Area.

Speaking at the event, the Marketing Manager for KFC Ghana, Mr Sarkodie stated that KiDi’s growth and values are the core reasons why he was selected to work with their brand.

We felt the need to associate ourselves with a brand that shares the same values with us. We know KiDi as a fire brand; his following on social media, his virtues, his growth from MTN hitmaker days, we definitely felt he would match with the pace with which we want to grow. Getting in a lot of footfalls within our restaurant, getting a lot consumers purchasing and enjoying KFC, we felt he was the right person and we are excited that when we knocked on his door, he answered,” he stated.

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Mr. Sarkodie was also quick to add that they didn’t rush to pick KiDi as their brand ambassador because he is the reigning “Artist of the Year.”

“Let me also add that we didn’t just choose him because he won “Artiste of the Year” two days ago, we’ve actually believed in him way back and the award places extra value on the deal,” he added.

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Accepting the work entrusted in him, KiDi thanked KFC Ghana for believing in his brand and expressed his excitement at what the future holds for the partnership.

As a growing artist, having successful brands wanting to work with me is a big props to me and my team, it means we are doing something right and moving in the right direction. For artists as well, growing your brand means having other big brands coming together to work with you. This means growth for me and my team and we are grateful for the opportunity. The future is bright,” KiDi stated.

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Watch video from his unveiling below;

KFC Ghana has been in existence since 2011 and has grown from one shop twenty-six. The brand is still poised in opening more branches in various neighbourhoods in the country.